Comparison of iOS and Android mobile application usage in Malaysia

In Malaysia market as well as the world, iOS and Android are competing extremely fierce. iOS bask in the successful installation rate of iOS 8, Android remains the heavyweight in the OS market, as the most used OS worldwide.

The first iOS device appeared in Malaysia in 2007 and quickly created a fever. The iPhone, iPad and iPod touch is everyone's dream. There are about 500,000 iOS devices in Malaysia and more than 80 % are iPhone. With such large numbers, the iPhone is one of the most popular smartphone in Malaysia.

Android Mobile devices quickly available in Malaysia since 2009 such as Google Nexus, Sony Ericsson X10, HTC HD, Droid X, but its sales not so high. Android best-selling series in Malaysia is Samsung Galaxy line of more than a dozen models with extremely diverse in terms of price and configuration

Meanwhile in mobile app development, the App Store is leading the market with more than 14 billion application downloads, Google Play followed with nearly 5 billion download but higher growth. According to many reports, in 1 month, iOS users downloaded 6.5 million for apps while Android users only downloaded around 200,000 respectively. However, Android users downloaded the mobile app more than 1.5 times compared to iOS users. This is quite logical because Android App are more openly. About downloadable content, iOS users prefer entertainment contents, such as Games, Movies, Music, Books while Android users prefer the mobile app.

In term of market share, Android devices account of 85% and only 11,9% for iOS, but overall internet traffic from 2 platforms are equal. An iOS user using internet more than 7 times compared with an Android user. In addition, a significant factor for the iOS developer Malaysia that iOS users tend to pay more than Android users. Because of high internet traffic, iPhone users become lucrative customer with e-commerce. Statistics from the e-commerce site and from the App Store show that iOS users spend money to buy gadgets, music, books, games… more than Android users. This is also the reason why mobile app developers are preferred iOS rather than Android, even though an Android Mobile App has a higher number of users.

A statistics from Coffee Meets Bagel reference: iOS users as a young successful lady, Android users as young man, not much success and introverted. iOS users are holding University Degree are more than 37% compared with Android and 80% of Android finished at high school.

In term of income, iOS users have higher income and they willing to spent. Android users are the opposite. Thus, it's easy explain the reason iOS user tend to pay more than Android users, especially in e-commerce.

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