- There are more than 20 million mobile phone subscribers in Malaysia, an increase of 9.6% on 2008.

- malaysia's mobile Penetration rate is now 107%

- By 2013, Malaysia's mobile penetration rate is expected to rise to 123.2%

- malaysia has around 3.73 million 3G subscribers representing 12.4% of the mobile market

- Mobile advertising revenues are expected to reach RM 175.5 million by 2012

- Malaysian are pretty receptive to mobile advertising, with 24% recalling mobile campaigns in a survey.

- The prevalence of the pre-paid mobile phone sulture (79% of mobile users) continues to drive ARPUs down in Malaysia. By 2013 they are predicted to drop to RM44.95 down from RM 56.82 in 2008.

- Ringback tones account for approximately 90% of digital music revenues in Malaysia. Ringback are the only legal downloadable music format available to Malaysian mobile subscribers.

- Malaysian sent more than 1 billion SMS messages to each other over 2 days during 2009 christmas period.

- Mobile phones are allwing Malaysians to "save face", with 48% of respondents to a survey saying they preferred using thier phones when they had to communicate negative message.